Archive for February, 2007

Business Blogging

Tuesday, February 13th, 2007

Being transparent is one way to build relationships, brands and profit. Starting a business blog is one was to accomplish that. This article on business blogging is a good start.

Just one word of advice. If you are going to have a blog, have a blog. Update it at least once a week, more if possible. If you can’t commit to content on a consistent basis, you may want to initiate another form of communication other than a blog.

Don’t use these words in marketing emails

Friday, February 2nd, 2007

I found this cleaning up the desktop. Thought I’d put the content here for better keeping:

25 subject-line words and symbols that get filtered

Fwd
Free
Get
FREE
$
!
SPAM
You
Your
Norton
Credit
Save
000
Now
Check
Year
Make
Sale
Money
DVD
Just
Now
Lose
Software
Earn

Top 25 phrases in body text:

opt-in
now!
Offers
Most
Partners
999
fulfillment,
yamato
naviant
partner
removal
recurring
mailings,
free!
Assistant
Enjoy
Grocers
Mailing
Subscriber
Cash
Sun
Rewarding
Buy
today!
marketing

Snip your URL

Friday, February 2nd, 2007

http://snipurl.com/

You can make a URL that looks like this:
http://www.nickfromneptune.com/10-tips-to-help-improve-your-natural-search-engine-ranking/

Look and function like this:
http://snipurl.com/195v8 - 27% of the orginal string. A nice feature if you are printing a URL.

Get crackin’ on Podcasts

Friday, February 2nd, 2007

According to Emerging Media Series

Fifty-five percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Better get recording.