FeedBurner Ads for Blogs and Feeds

Read this first. This should set your expectations and help you build out a plan of action.

http://www.semfire.com.au/blog/?p=22

I forget where I first head about Taguchi methods. Wikipedia does a good job at explaining it. Or least it did today

From Wikipedia
Taguchi methods are statistical methods developed by Genichi Taguchi to improve the quality of manufactured goods and, more recently, to biotechnology, marketing and advertising. Taguchi methods are considered controversial among some traditional Western statisticians but others accept many of his concepts as being useful additions to the body of knowledge.

More on Taguchi methods…

Taguchi could be bad for marketing …

Is your website legible? Point size, font and color contrast will help.

Also, and this can’t be said enough, knowing who your audience. Use a bigger font for the young and old, be aware of visitors who are color-blind, etc.

Speaking of color contrast.

Here’s a good example of more effective communication and direct mail testing. Check out the response when the writing style of a letter was changed.

For example, by rewriting one letter, the Department of Revenue tripled the number of businesses paying the “use tax,” the widely ignored equivalent of sales tax on products purchased out of state. That meant an extra $800,000 collected over two years by the department, which had started its own plain talk initiative before the governor’s order.

Wash. state workers tell it like it is

Here’s a great example of using the web for marketing and what you can do when your hair runs amuck.

I hear this has been around a while. I would have like to have seen this marketing plan.

www.shaveeverywhere.com/

Funny how Adobe products work better on PC right about now. Maybe there should have been more coordination between Apple and Adobe. Hey, iTunes still works and you can make photobooks in snap!

Get a mac ads.

Returning from class at NYU this evening, I was pleasantly surprised and confused when I read a help wanted ad in the Village Voice.

Nested between the messenger and the mover ads was:

Messiah - No Exp Necessary
HATE YOUR JOB?
BE A GOD!
Documentary will pay $5000
to start you own religion.
www.startyourownreligion.org

Wow, first going to church since forever this past Easter and now this. Is this the year for spiritual enlightenment or what?

Execute. Drop-dead.

Two commonly used words and phrases used in the world of graphics.