Archive for the 'Search Engine Marketing' Category

Validate Robots.txt

Monday, December 31st, 2007

http://tool.motoricerca.info/robots-checker.phtml

Free site search tool (with ads)

Friday, November 2nd, 2007

http://www.atomz.com/

News optimization

Friday, July 6th, 2007

http://www.emediawire.com/
http://prnewswire.com/
http://www.prweb.com/

Here’s a start.

Site search

Thursday, June 28th, 2007

Here are 2 vendors to check out.

http://www.inquira.com/
http://www.mondosearch.com/ (http://www.behaviortracking.com/)

What your site looks like to a search spider

Wednesday, June 27th, 2007

http://www.delorie.com/web/lynxview.html

A spider simulator.

Starting a Google Adwords PPC program?

Monday, May 14th, 2007

Read this first. This should set your expectations and help you build out a plan of action.

http://www.semfire.com.au/blog/?p=22

Local SEO

Friday, April 20th, 2007

Locally Type does a great job here.

5 options for Analytics

Friday, April 20th, 2007

5 options for web analytics and guidelines based on company size / web goals.

HBX for medium sized companies.
Google for free.
WebTrends for medium sized companies.
ClickTracks for small to medium sized companies.
Omniture for medium to large sized companies.

And what WikiPedia has to say about web analytics.

Get a local Listing on Google Maps

Tuesday, April 10th, 2007

Get found locally…
http://maps.google.com/support/bin/answer.py?answer=7039

Taguchi methods

Monday, April 9th, 2007

I forget where I first head about Taguchi methods. Wikipedia does a good job at explaining it. Or least it did today :)

From Wikipedia
Taguchi methods are statistical methods developed by Genichi Taguchi to improve the quality of manufactured goods and, more recently, to biotechnology, marketing and advertising. Taguchi methods are considered controversial among some traditional Western statisticians but others accept many of his concepts as being useful additions to the body of knowledge.

More on Taguchi methods…

Taguchi could be bad for marketing …