Below is a snapshot of my recent employment and education background. For a complete resume, please contact me.

CURRENT EMPLOYER

I’m currently employed as an Internet marketing manager at EasyLink Services working on EasyLink’s SMB internet fax product RapidFAX.

• Increase natural search visibility keyword baseline by 243%. 8% of keyword baseline resulting in a front page listing
• Increase conversion rate of RapidFAX.com online registration by 50% in six months
• Increase conversion rate of Google Adwords PPC campaign by 2.35% in six months
• Decrease CPA of Yahoo! Search Marketing PPC campaign by 51% in one month
• Decrease CPA of MSN adCenter PPC campaign by 31% and increase conversion rate by 12.5% in one month
• Collaborate with the LinkShare affiliate manager resulting in an increase in orders by 251% and active partners by 133% in one year by increasing affiliate communications including banner ads, direct email newsletters, and affiliate website channels
• Manage direct email communications to RapidFAX customer base
• Design, re-launch and maintain RapidFAX.com
• Analyze user behavior trends with Google Analytics

CREDENTIALS

Web Design and SEO Guest Lecturer
New York University, New York, NY

EDUCATION

Continuing Education | Web Usability Training
Human Factors

Continuing Education | SEO Training
Shari Thurow

MA | Graphic Communications Management and Technology
New York University, New York, NY

BA | Communications (Journalism/Public Relations)
Monmouth University, West Long Branch, NJ

Continuing Education | Advertising, Web Design
School of Visual Arts, New York, NY